How To Make Money Podcasting: 10 Tips to Get Started

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Podcasting is a great avenue to make money on the side while doing something you enjoy. Podcasts are a great way to offer knowledge and share your passion with the world.

I’ve been podcasting for about 7 years now, and during that time, I’ve learned a lot about what it takes to podcast successfully. Here are 10 tips for starting your own podcast.

Decide On A Topic

The first step to any podcast is deciding what your podcast will focus on. There are many podcasts that cover the same topics. This means listeners are just getting bits and pieces of different information from each podcast. You will get more success if you choose a topic that the audience really wants.

This is one of the best reasons to start a podcast. You can offer the knowledge you have gained by yourself or through your professional experience. The best thing about podcasts is that you can introduce yourself and your business in the beginning. This can greatly increase your initial conversions.

Create An Identity And Brand For Yourself

You have to establish yourself as an expert in your field. You want to be the person that other people turn to for answers when they have a question. You want people to turn to your podcast for answers about your field.

Because people want to learn from you, the first thing you have to do is establish yourself as an authority in your field. You want to do your research on what podcasts are the best and then create a brand and identity for yourself.

One of the best ways to get some personal brand exposure is through guest blogging. There are lots of ways to do a guest blog post. Some guest blogging platforms allow you to build a list of topics and then build out the post based on the content you find.

Get Professional Audio Equipment

If you plan to take your podcast to a professional studio, or a station in your area, you’ll want to invest in a decent microphone and setup. Two microphones are far more effective than one. Make sure that the microphone is reliable and stable. You’ll want to ensure the head is strong and the body is heavy enough so that you can stand behind it, and still make yourself heard.

It’s also important to consider the distance the sound travels in order to optimize the audio quality and depth. An important part of making a professional-looking podcast is having a good camera. Have a friend or family member take some video of you and your equipment prior to making your recording. This way, if you do encounter any technical difficulties, you’ll have footage to show them.

Choose An Audio Recording Software That’s Easy To Use

Set up a free account on SoundCloud or another audio recording service. Make sure you keep your videos and pictures on Dropbox. In my experience, downloading an app and recording is the hardest part. You need a fast computer and microphone setup. Podcasts are recorded on devices with microphone inputs like smartphones, Android, and iPad, for example.

Before you start recording, record a test episode that you can check out and make sure everything works well. It’s usually good to record several episodes before you start recording a regular show. This way you’ll have a baseline to compare your work against.

Choose A Platform

The first thing I do is look at the platform of the podcast I want to make. There are a ton of options. Some podcast platforms will have you submit a few videos with your bio and a preview of your podcast and others will have you write a full application.

It’s your choice. If you do choose to submit a few videos, use them to explain why you should be the host of your very own podcast.

As I mentioned above, choosing a platform first helps you choose a platform with the right metrics. For example, some platforms will let you make money through advertisements or affiliate links. Make sure you select a platform that will give you the best possible metrics.

How To Set Up Your Podcast

First, Sign Up For A Software Platform —  In my experience, the best platforms for creating podcasts are Stitcher (free) and Pocket Casts (free). For Mac users, there is also an app called Libsyn, which is useful for Mac users, Windows users and Linux users. I started with Libsyn and found that it took a little extra time to set up. Since then, I’ve moved to Pocket Casts and it is much easier to do this platform.

Next, Promote Your Podcast In Your Favorite Social Network — There are a number of social media sites out there to use. Twitter and LinkedIn are pretty popular and you should check them out. You could even use Facebook.

Lastly, Head to your blog and start commenting about your podcast.

Record Your First Episode (And Don’t Forget The Music!)

The first thing to do is record your first episode. This is generally a simple recording that goes something like this. Interview an expert you are interested in and ask them questions related to your topic. Play music and sound effects (but don’t interfere with the recording.), play a sound clip (or two if you want.), play your introduction to the podcast.

While you don’t have to spend money on music, you do have to make sure that you are using quality audio. As much of your recording is done with a smartphone, use a quality microphone.

There are multiple choices for microphones on the market today. I use a Schoeps C-822A, and it is great for producing clear sound. Get Your Audio Onto your WordPress Blog as well.

How To Get Your First Listener

Building a consistent listener base will take time. That means you should not expect an immediate influx of listeners. There are a few things you can do to build that base before you jump head-first into a whole podcast, and you should definitely try to build a loyal audience before taking the plunge.

Choose a subject to talk about. The first thing I did was choose a topic to talk about that I was passionate about. I picked financial advice, because I knew I would enjoy talking about that. Then, I found a topic that I thought would interest people. For example, I learned about the stock market early on in life, so I talked about the stock market, particularly about individual stocks.

Get Your Podcast Noticed

Once you’ve decided to podcast, the next step is to get your podcast noticed. This may seem like an obvious step, but it can be surprisingly difficult. To get noticed, you’ll have to do a few things.

The first thing you’ll need to do is actually make a podcast. The second thing is find an audience. I actually made an effort to write a press release about the podcast, but then found out that not many companies had heard of it.

By just adding it to my website’s About Us page, I started to get a few emails from people who were interested in the show.

Still not getting a lot of people, it wasn’t until I made a video of the podcast that it really took off. Once the video was out there, people were attracted to the podcast.

Sell Products On The Show

The easiest way to start making money podcasting is to create a product that you sell on your show. If you sell something on your show, then people are more likely to listen to your show. Think about a type of product that you’re passionate about.

One great example of this would be Wine. If you love wine, and want to share your love for it, then you could sell an audio course about wine! You can then make money in both the short and long term.

There are plenty of short term ways to make money podcasting. If you’re more of a full time business person, then you can work with companies that are willing to pay you per episode of their podcast. If you love the topic of the podcast, then it’s a good way to earn a bit more money!

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